Even if a freelancer is required to be communicative and open, he doesn’t necessarily need to bring more negotiating techniques to the table. His strongest selling point is, without any doubt, his portfolio. A portfolio is the gathering of a freelancer’s or web designer’s most successful work. It’s simple: a logo designer will have in his portfolio his best logos and a web designer, his most successful layouts.
A good portfolio is surely the best promoter one can get; nothing is more convincing for a client than a similar successful project that you have already done. So, a good portfolio, built so that it covers all of the potential employer’s needs is a guarantee that you will be called in to do projects for the employer .I am sure that this short intro raises a lot of questions regarding the correct way to create a portfolio; this article will try to answer them.