Hire a duck that lays golden eggs
I am talking about hiring your Saviour who is going to find you a way out of this big challenge: The Mobile eCommerce Software developer. This guy has to be clever, this guy should have an eye for detail, this guy should deliver what he promises, this guy should follow your timeline, he should support you with assistance even after he has sold your new money-booster, the Mobile eCommerce Software. One of the few good Mobile eCommerce Software developers I had listed for quality recently: Mob eCommerce, Cart2mobile and Mobify. Actually a Mobile Commerce Application developer’s role ends when he finishes the technical works for your app. But if you manage to initiate a good rapport with him, you will figure out what he could give you. Man, this guy develops such Mobile Commerce Application for a hundred other guys like you. You could use his knowledge base to know better about how the Mobile Commerce Application work with new ideas. Sometimes you could get a golden idea off his mouth.
Everyday research on changing consumer behavior
This is the most tricky part. Customers get crazy as the modern tools get crazy. So no doubt, they are going to behave in the most unexpected way which is in total contrast with what you had predicted an year ago. Do not use your Mobile eCommerce Software only for brand building and sales development. Employ features in it to casually find out what exactly is the change that the consumers’ minds are going to acquire shortly. This could give you warning bells and help you take well thought steps.
Target age groups cleverly
For most of the products/services the youth could be the best first targets. Well, this is more a personal comment, because I feel that youth could be an easy target because they are in a transition mind set. Their trends keep changing. Sometimes they want only video games, sometimes they want to know about stock markets or diabetes. They are confused. So my point, when you design a strategy for the youth then it means you have covered the youth as well as one more age group. But when you design a separate strategy for, say 35 – 45 then you can target only that group, the youth are not going to near your Mobile Commerce Application.
Your strategy – cover it with a sack
When you competitor sits and tries to deconstruct your model, then he should go mad. That’s what I mean. Project your activities in such a way that your competitors cannot figure out. Once he figures it out that gentleman is going to come up with a counter strategy in no time. Then you are a meat piece.
Use your shop
For those who have a physical place where regular business happens, use your shop very cleverly to advertise about your Mobile eCommerce Software and make more viewers check it out. There are a 100 ways you could use the place as a gateway to your eCommerce block.