Using a website design that appeals to the general public is important, but you should also be mindful of what the true purpose of your website is – the conversion of traffic into contact-form submissions, physical-location visits, phone calls, lead-form submissions and of course, sales. These types of actions are needed for your business to generate revenue.
The following are 5 tips you can use to boost your conversion rates:
Use responsive design.
More than 50 per cent of all website traffic these days comes from mobile devices, and this number is only expected to rise. You’re at a great disadvantage if you’re not providing a pleasant experience for mobile users. RWD or responsive website design adapts to the width of any device – from laptops and desktop devices to tablets and smartphones. Regardless of the type of devices the user accesses the content with, the design remains responsive.
Don’t go for a complex design and choose a simple one instead.
Several years ago the web design trends dictated the use of flash and lots of animations in a design. Nowadays this trend is completely reversed and clever website masters try to utilize flat, simple and clean designs instead. Once, brands strived to do their utmost to impress their users with the most advanced design features but these days visitors appreciate a clean, nice and simple design much more.
Strive to have a simple navigation.
Customers need to find what they are looking for on your website as fast and as easily as possible. If they fail to do so within a couple of seconds, the chances are they will navigate to a different site. Don’t leave them frustrated by utilizing a complex navigation and forcing them to consider whether they should be looking for another website.
Ensure it’s easy for your customers to contact you.
Having a phone number isn’t enough. A lot of customers would prefer to contact you via a website. This is usually the case if they have an inquiry about a particular service. They need to gather as much information as possible prior to making a decision. Don’t make it difficult for them to contact you. As BlueHat Marketing would advise you, consider having a simple contact form with as fewer fields as possible. You don’t want to be overwhelming your customers with a contact form consisting of 15 or more required fields.
Dispose of the social-media feeds in your content.
Once, when social media sites were new, all websites strived to have social-media feeds in their content. Nowadays, customers know very well how to connect with you on social media should they choose to do so. Having Twitter and Facebook feeds in your content diverts their attention from a more significant goal – conversion. If you can’t go without your social icons, place them in the footer or if you have one – in the sidebar of your site.