TikTok: A social media app focused on short form video content that attracts a wider audience. TikTok videos are usually between 15 to 60 seconds, and it targets teenagers and young adults.
Marketing on TikTok is similar to other social networks, which helps to reach your target customers across the world. TikTok is the fastest growing platform in the world, so you can quickly become popular on TikTok.
Are you ready to jump on this amazing platform to enhance your social presence? Here are 9 trending ideas about TikTok marketing that will help you to run your business successfully!
1. Follow TikTok Trends
TikTok is the most popular platform for tending content, and there are tons of videos live on TikTok every day. Trendy content will definitely increase your brand engagement within a short time. But you should utilize them constantly, whether you or brand or individual.
For example, if there is a dress trend happening and you have a textile shop, you can promote the trending materials. It is a great way to reach a new group of people when they are just looking at the trend.
2. Be Authentic
If you want to achieve success on this platform, you should follow original and unique content. It will help to show your TikTok profile more authentic and attractive. Then you can get the chance for huge people to visit your TikTok account and likely follow you!
The big advantage of TikTok is everything can be done from your mobile device. You don’t need to spend lots of money to create your content or become a professional. You can simply use your phone camera and capture your videos in a catchy place.
Thus, it is an excellent opportunity for you to promote your brand among a massive audience without spending money and lots of time.
3. Create User Generated Content
User generated content means any content with text, videos, images, and more – created by the user and marketers.
In other words, when you want to sell a product to several audiences, you can ask people to create TikTok content based on your theme with specific hashtags. It is called user-generated content, and it has become viral on TikTok.
Most brands are really taking this opportunity to promote their brand to a huge audience. For example, the #Nike content on TikTok has millions of user generated content and their fans engaging their content with some activities.
4. Use Proper Hashtags
Undoubtedly, hashtags are an excellent part of getting your videos to the right content and increase your fanbase. TikTok allows users to create their own hashtags to find their content quickly.
If you use unique and relevant hashtags on your posts, you will definitely get risk free views to your TikTok videos and boost the content’s visibility. Whether you’re a business or an individual, you should try to find trending hashtags that fit for your videos. It will help you to increase brand awareness, drive website traffic and generate sales through TikTok.
TikTok allows up to 30 hashtags per post, but more hashtags will get a negative impression. So, you can use up to 3 to 5 hashtags per post, which can help your audience easily find your content.
5. Make Funny Meme Like Contents
Unlike other social networks, TikTok has more benefits to engage your audience. It is not the platform to create only professional videos, and you can create any kind of video that engages your audience.
Instead, most companies use this platform to promote their brand in fun and meme culture videos. If your target audience is aged between 16 to 24 years, you can create comedy and entertaining clips.
6. Create Duet Videos
TikTok is a great opportunity to collaborate with other creators through duet videos. It allows you to create your own videos already someone else has posted on TikTok. Nowadays, most people use this feature to entertain their audience and show their creative skills.
Here are the steps to create a duet on TikTok:
- Open the TikTok app and choose the video you want to duet with.
- Click the share icon at the bottom of the sidebar menu.
- Tap the duet option at the bottom of the share menu.
- Click the red circle icon at the bottom of the screen to start recording the duet.
- The other person’s video appears on the left, and your video appears on the right.
- Once you finish the video, tap the checkmark icon to the right of the screen.
- You can add stickers and effects you want, and your video is ready to publish on TikTok.
7. Partner With TikTok Influencers
If you want to increase your brand engagement and build a strong community organically, TikTok influencer marketing can make this process easy. Because influencers create engaging contents that will attract your audience.
Sometimes you have a lot of time and money to promote your product to the exact audience. Alternatively, you can use approach influencers to promote your brand to their audience. Because TikTok influencers basically have huge followers and different content ideas.
Just make sure that the TikTok influencers are relevant to your industry and fit for your budget. For instance, if you’re targeting a younger audience, you ensure that the influencer has a young demographic.
8. Update Your Content Regularly
The key to success on TikTok is to regularly upload your content, which helps keep your audience’s attention. If you’re a business looking to enrich your brand to a huge audience, you should produce content regularly.
Most audiences are likely to follow your account if they find you upload content on a time or day. It will help you to build connections to a new group of people within a short time.
9. Use TikTok Advertising Feature
Nowadays, TikTok has taken the world by storm, TikTok launched an advertising feature later, but it reached a wider audience. Changes are constant, TikTok offers a variety of methods to promote your products.
Here are some advertising strategies on TikTok:
- Infeed Native Ads: This ad is similar to Instagram story ads, and it allows website clicks and app downloads.
- Brand Takeover Ads: It is the purest advertising formation TikTok. You can create ads with images, GIFs, and short video clips. You can also link to your landing page and hashtag challenges.
- Hashtag Challenge Ads: It is a banner type ad, and you can promote your brand challenge with specific hashtags to get more engagement.
TikTok is a powerful tool to attract a huge audience and generate brand awareness. By utilizing the above tips, you will get an excellent position and become a famous person on TikTok!