Logo designs are undoubtedly a work of art; therefore, it takes a good amount of creativity, time, and energy to design something that represents your brand. Not only does it have to showcase the whole meaning of your company, but it also needs to attract and interact with your audience. Your logo design is literally the face of your brand, and therefore you need to be very careful when you design it.
You may have seen multiple logo designs of companies in various industries, and there are some that you recognize immediately. Either because they have been around for a period of time or they are extremely distinguishable. For instance, companies like Nike, Coca-Cola, and Pepsi are brands that you are unlikely to forget about. You not only recognize them when you see them, but you can also remember their custom logo design when you think about them. These are the companies that you need to analyze in order to make sure that you can design a logo that is equally as amazing and which is recognized by people all over the world. Let’s have a look at Nike’s custom logo design and see how it all started so that you can be inspired by it. However, you should hire a custom logo designer. You still need to know the basics of how to make a professional business logo.
History and meaning of the Nike Logo
Nike was launched in 1964 by two people, and that was Bill Bowerman and Phil Knight. However, after 14 years, in the year 1978, it was named Nike as we know it today. Before that, it was known as blue ribbon sports. Currently, Nike has more than 44000 employees all over the world and, in addition to that, has almost 700 outlets that offer their services worldwide. They sell various sports goods and have rather creative packaging. Although the logo is presented, almost everywhere is usually associated with the infamous sports shoes.
There is a hospital aspect to the brand name. It comes from the Greek goddess of victory, who was known as Nike, who won many wars. On the other hand, the brand’s logo design was designed by Carolyn Davidson back in 1971. The right was first called the strip and then known as the swoosh. It was showcased to the public a year later.
The swoosh symbol originated from the sound when someone runs past fast. It stands for motion, sound, and speed, which is why it is used for a sports brand, and the logo design showcases that movement.
The Swoosh Logo from Nike: A Few Important Facts
The renowned Swoosh logo was designed for $35!
The Nike logo was designed by Carolyn Davidson, who was a student at Portland University studying graphic design. Phil King, who is one of the cofounders of Nike, had to present a logo as soon as possible and therefore came to Davidson for help. Although she presented various drafts, Knight chose the swift logo design as the official one. The surprising fact about this deal is that Davidson was only paid 2 dollars per hour to design that logo. The logo design is one of the most distinguishable brand faces in the world.
Greek Goddess of Victory was the Inspiration for the Swoosh Logo
A lot of people may not know this, but the brand name was named after the ancient Greek goddess who is known to win various battles. In addition to that, she also convinced many young soldiers to fight for their homeland. The wings of the goddess were known as swoosh and therefore were a source of inspiration for the sports brand. People say that the goddess Nike’s wings gave motivation to the warriors.
For a very long time, the Swoosh logo was red
Like any other brand, Nike’s logo has undergone various changes. Just like that, for a good amount of time, Nike used the color red for its logo design. The main reason behind that was to portray joy, passion, and energy. In addition to that, the white background was included to showcase purity, charm, and nobility. Moreover, they wanted the swoosh logo to appear classy and sleek.
The design was repeatedly rejected
When you have various logo designs, it may not seem like it took a lot of effort to design it. You may also come up with the presumption that it was accepted immediately after seeing its effect in today’s time. However, sometimes this is not the case. There are some times, for instance, Nike was rejected consistently. The owners did not like the design initially and asked for new sketches. However, after a couple of tries, the original one was chosen as the final design.
Read More! How an Excellent Logo Creates a Great Customer Experience?
Inspired By the Final Words Of A Serial Killer
Although it may appear crazy, you may have never imagined that the slogan of Nike was actually taken from a serial killer. ‘Just do it’ were the killer’s last words. Dan Wilden pitched the motto and took it from a murderer in Utah, Gary Gillmore. It is now being used as an infamous ad catchphrase. Moreover, it has been ranked as one of the top 5 ad slogans of the last century.
Although you may have seen thousands of logo designs in your lifetime, there are some that stick to your head, and then you want to enquire about what they are actually about and what products and services they are providing. Some companies focus on their identity to make sure that the significant part of their identity is appealing to their audience. Nike is one of those brands that has taken great care in ensuring that their logo design is distinguishable and therefore recognized by people worldwide. People wouldn’t have to think twice about figuring out which brand it is by simply looking at the logo. Did you know that 50% of customers are more likely to relate a brand with a logo that they recognize?
When thinking about designing your custom logo design, you may have to search up queries like create your own custom logo, create a custom logo, or even how to create a custom logo so that you can gain some background knowledge about how to represent your brand in the best way possible. Even if you hire a professional custom logo designing company, you should know how to create a custom logo to adhere to your needs and requirements.