Every business should know one thing: expanding to foreign countries is a must for any successful company.
Luckily, the internet has made things much easier than, say, twenty years ago. Now you can reach clients across the world, from Beijing to Beirut.
To successfully expand into foreign markets, your website must be localized for the target market. This means more than just translating the text – you must understand the local culture and ensure your website respects local customs.
Designing a website for a foreign market may seem daunting, but is not as hard as it first seems. Here are six steps towards building a cross-cultural website.