Designing a logo can be a complex and complicated task, however, with many different layers and nuances. A great example of this is the psychological factors in logos. One of the best known and well documented ways logos employ psychological effects is their use of color. Psychology has a long been a strong tool in designers’ toolboxes. Colors have a strong emotional and instinctual impact on humans, and are heavily used throughout logos and designs everywhere. Herewith we bring you the psychology of colors in design.