More
    Home Resources Beautiful Pepsi Ads

    Beautiful Pepsi Ads

    How pepsi ads revolved? Pepsi was first introduced as “Brad’s Drink” in New Bern, North Carolina in 1883 by Caleb Bradham, who made it at his home where the drink was sold. It was later named Pepsi Cola, possibly due to the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy.

    In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as “A bully drink…refreshing, invigorating, a fine bracer before a race.” The advertising theme “Delicious and Healthful” was then used over the next two decades.In 1926, Pepsi received its first logo redesign since the original design of 1905. In 1929, the logo was changed again.

    In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered bankruptcy – in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Eight years later, the company went bankrupt again. Pepsi’s assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores’ fountains after Coke refused to give him a discount on syrup. Guth then had Loft’s chemists reformulate the Pepsi-Cola syrup formula.

    On three separate occasions between 1922 and 1933, the Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola company and it declined on each occasion.

    Source from: http://www.topdesignmag.com/beautiful-pepsi-ads/

     

    The above post was submitted through express public post submission under Resources category. You may submit more posts at Submit Posts page here.

    Submitted by: Alexandru

    Avatar
    WPTidBitshttps://wptidbits.com/
    Owner of WPTidBits. Totally in love with WordPress!

    LEAVE A REPLY

    Please enter your comment!
    Please enter your name here

    110FansLike
    761FollowersFollow

    You May Also Like